Our Story

AmSTRONG, the name, is derived from a bible verse "That's why, for Christ's sake, I delight in weaknesses, in insults, in hardships, in persecutions, in difficulties. For when i am weak, then i Am STRONG."


The brand was born in Hong Kong, a fast-paced city. The fully-occupied lifestyle often associates with stress and blues. Yet, we know the busyness is also the extra push that makes us grow fast and reach greater heights.

In 2018, AmSTRONG set out with one great ambition:
To become the everyday companion that helps you overcome any challenge.

We’re here to help you strive to achieve more in everyday life and motivate you to go beyond your boundaries.


We create athleisure packs & apparel with our clean and minimal aesthetic. UTILITY, STYLE and SIMPLICITY are the DNA of AmSTRONG design.

Inspired by the energy in sports, the brand signature colors -- black and yellow, deliver a message: You will always find light in your darkest hour, strength from your weakness and faith that would support you through every journey.

Wherever your day takes you, our packs are made to carry all gears you need to make it through.

Unleash your full potentials with the best backpack.

All you need, inside.