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Our Story

AmSTRONG, the name, is derived from a bible verse "That's why, for Christ's sake, I delight in weaknesses, in insults, in hardships, in persecutions, in difficulties. For when i am weak, then i Am STRONG."


AmSTRONG was born in the fast-paced city Hong Kong in 2018. The fully-occupied lifestyle here often associates with stress and blues. Yet, we know the busyness is also the extra push that makes us grow fast and reach greater heights.

The brand set out with one great ambition:
To become the everyday companion that helps you overcome any challenge.

We hope AmSTRONG helps you strive to achieve more in everyday life and motivate you to go beyond your boundaries.


We create athleisure packs & apparel with our clean and minimal aesthetic. UTILITY, STYLE and MOTIVATION are the DNA of AmSTRONG design.

Inspired by the energy in sports, the brand signature colors -- black and yellow, deliver a message: You will always find light in your darkest hour, strength from your weakness and faith that would support you through every journey.

Our packs are made to carry all gears you need to make it through.

All you need, inside.